For quite a few years now health campaigners have been pressuring the government to bring in a sugar tax for the soft drinks industry. They have been backed by high profile supporters such as chef Jamie Oliver who has introduced a sugar tax in his restaurants. Also, NHS England's Chief Executive who has announced that the health service will be introducing its own 'tax' in hospitals.
Did you know that results from 2014 showed that in the UK 31.2% of children aged 2-15 were classed as either overweight or obese?
In March of this year the chancellor announced in his budget that a new sugar tax on the soft drinks industry will be introduced to the UK. A success for health campaigners who believe it is a significant step in the fight against child obesity. It is estimated that £520 million a year will be raised and will be put towards funding support in primary schools.
It's fantastic news that finally the government is taking action and the drinks industry is being forced to change. The other good news is that not a single one of our products will incur the sugar tax because none of them have added sugar!