And Why Are Young People Anti-Drinking?


The term “sober curious” has gained some serious traction in recent years. What began as a relatively niche movement not long ago has proven to be more than just a fad.


Being “sober curious” means taking a more mindful and intentional approach to drinking. It’s about being aware of why, when and how much you drink, without necessarily giving it up entirely. 


There has been an observable shift in how people view alcohol. More and more people are recognising the impact of alcohol on their lives and seeking a healthier balance in their drinking habits.


Google Trends data shows a significant rise in search traffic for non-alcoholic drinks and non-alcoholic beer in 2022.


Group holding drinksFor a long time, most people found a drink has be the preferred way to unwind, shake the stress and have some fun. 


But for the first time, we are witnessing a generation that drinks less than their parents. Gen Zers, in particular, are showing less interest in booze than previous generations. And more than ever are choosing to pack it in altogether. 


In 2023, a report showed that sobriety is more common among Gen Z. Researchers found that: Young adults have the highest rates of non-drinkers, rising from 14 per cent in 2017 to 21 per cent in 2023. 


Why are fewer young people drinking these days?

Several variables could explain why:

  • Growing anxiety about money and the future
  • Concerns about drink-spiking in bars and clubs
  • Spending more time on the internet and social media
  • More awareness of mental health issues and normalising therapy
  • Parents being more hands-on and supportive
  • A shift towards health consciousness

And that’s just the tip of the iceberg.


If you have been thinking about reducing your alcohol intake but don’t want to fully commit to sobriety, a “sober curious” mindset is a great way to cut back on alcohol and improve your social, mental and physical health. 


If you or someone you know is struggling with alcohol addiction and needs help, please consider reaching out to Drinkline, the national alcohol helpline. You can contact them at 0300 123 1110 (weekdays 9 am to 8 pm, weekends 11 am to 4 pm) or visit their website at for confidential support and resources.



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