In 2015, Salisbury District Hospital (SDH) welcomed the introduction of Doozy, transforming the refreshment experience for its patients, staff and visitors. Part of the Salisbury NHS Foundation Trust, with 450 beds, over 4,500 staff and 10,000 monthly visitors. Notably, it houses one of the UK’s specialised spinal injury treatment centres and is renowned for pioneering work in the field of plastic surgery and burns treatment.
Before Doozy’s arrival, SDH managed vending in-house with over 20 machines on-site, primarily offering traditional high-sugar snacks and cold drinks. Seeking to streamline operations and provide reliable options 24/7, 365 days a year, the trust decided to outsource its vending facilities, aiming to free up the catering staff’s time.
During the tender process, we proposed a healthier vending approach in line with CQUIN standards, anticipating future legislation. Despite initial concerns about potential revenue loss from popular brands like Coke and Mars, we proposed a trial. Doozy was strategically placed in three key areas: Level 4 (housing all the wards), the Staff-Leisure Club, and the Emergency Department (ED).
After just three months, the projected turnover surged by over 90%, surpassing previous figures from the old machines. The success was attributed to the quality of products, exceptional coffee, and the eye-catching appearance of the machines. Importantly, the locations (jointly determined with the hospital) played a pivotal role. Responding to SDH’s request, the number of Doozy locations has expanded to eight, with turnover continuing to rise, marking a testament to the sustained success of the partnership.
“Doozy has been a great company to work with from concept to implementation, they have been responsive, supportive and professional.
They have worked in partnership with us to deliver a vending service that is highly regarded by our customers and one that meets our aspirations around the provision of healthier snacks and beverages.
The vending machines are attractive, routinely replenished, kept clean and well maintained, with exceptional response to machine faults.
The combination of efficient machines that are well stocked, clean and well maintained, together with products of good quality, has led to high customer satisfaction and an income level higher than expected.”
Paul Freeman, General Manager Support Services, Salisbury NHS Foundation Trust.